Product and Place Term Paper Example | Topics and Well Written Essays - 1000 words

Product and Place - Term Paper Example The products of our business are designed to take advantage of the bargaining power of customers. Many buyers feel that they should bargain in the market. Inclusion of wraps in the product menu is an objective of our business that aims at creating bargaining environment for the consumers. Our business intends to provide varied products for the consumers in order to create threat to substitute products in the market. Another product objective of our business is to create an avenue for potential entrant into the market. Products such as wraps would create a great potentiality for the business to enter into the market. Our business has identified the needs of various customers; this would have provided vital information in designing the product objectives. Our business products aim at providing variety of choices to the consumers. Our products will serve consumers who are jogging or walking along the streets. Our business presents five categories of products, which the customers can cho ose. The products would benefit the customers because our business intends to offer high quality products. For example, a customer who orders for the stir-fry may decide to take rice with veggies or noodles with sauces. On the other hand, a customer may be willing to buy grilled chicken with Sundried tomato, spinach and regular tortilla wraps. Our product menu has healthy products that it intends to roll to the market. The product features aim at meeting varied demands of the market. Another feature for the products is their ability to be carried away by the customers. Some customers prefer take away, our business has developed products to suit these demands. Provision of products that suit the demands of the customers would help in marketing the business. The approach of our business into the market is to create an opportunity that would lead to high market share. Customer needs is a factor that contributes to the product strategy and objectives of the business. Penetrating market strategy aims at utilizing the business products to attract and retain customers. For our business to penetrate the market, it has to come up with a packaging system that would lure customers. Our business intends to adopt a packaging system that would make the products of the business stand out in the market. The package should break the convection in the market. Our business would develop unique shape for its products in order to draw the attention of the customers. Elegant packets lure the attention of many buyers. Products like fruit salad require unique packaging that would lure the interest of the customers. Another packaging factor that the business wishes to address is the feel good factor. The attractiveness of the package indicates an offer of the same quality. The need to offer quality package would make the business penetrate the market. Our business wishes to use the above choices to achieve it positioning objective. Strategic packaging, product objective and services o ffered by the business aim at winning greater market share. The success of the above factors would lead to the success of our business. Place is another important factor in the marketing mix. Delivering of business products to the customers at the right time has an influence on the success and market share of our business (Lamb, Hair & McDaniel 47). The distribution channel that the business